Lead Generation

Buyer Lead Generation

REC Direct Lead Generation provides a clear path for mortgage lenders and real estate agents to get the most from the lead aggregation process. REC Direct offers fully managed service with best practices buyer engagement and conversion.

  • REC Partners with the best in lead aggregators to get the highest quality buyer leads to our mortgage lending and real estate partners (i.e. Zillow, LendingTree, Bankrate, Google, Self-Generated).
  • REC will integrate with your loan origination system, point of sale or CRM to ensure leads are engaged with and updated in real time.
  • REC Connect Transaction management and call center support will ensure all leads are worked with consistency and industry best practice.
  • REC uses best practices in lead conversion strategies to maintain the buyers relationship and convert the buyers.
  • REC assigns all buyer leads to hyper local qualified agents who will help the buyer begin the home purchasing process.
  • REC partners with the best lenders in each market to facilitate the pre-approval and funding of the purchase.

Lenders and Real Estate Agents who worth with REC Direct are able to scale their business and focus on serving their customers. REC enables lenders and real estate agents to focusing on the core of their business, while industry best practices are used to engage, attract and convert buyers.

Marketplace Access

REC has direct integrations and access to the top
lead aggregators.

REC Provides marketplace access to both mortgage financing and real estate leads.

Mortgage Buyer Lead Partners

Real Estate Lead Partners

  • REC First 48 Buyer Engagement and conversion process ensures consistency, speed and best practices in client engagement
  • REC can establish custom MLO business rules for lead engagement.
  • REC ensures our Real Estate Agents are engaging with buyers in team-like fashion and keeping the MLO's fully updated.
  • REC performs our own phone outreach, buyer stage updates, appointment scheduling and more on behalf of MLO's.

Benefits of REC Direct Lead Generation:

  • Establish new "protected" Real Estate Agent connections.
  • Close more aged buyer leads -4 months to 1+ years old.
  • Performance Dashboard - Track ROI and engagement.
  • Use REC's insights and analytics to improve performance.
  • Stay up-to-date on each buyer lead's status with their Agent.
  • REC's nationwide support team works your buyer leads.
  • REC improves buyer lead quality with our proprietary data sources.
  • REC works with lead aggregators to identify new lead opportunities on your behalf

Connect to REC

If you are looking to grow your lead capabilities, convert more transactions and inject a better real estate experience for your customers we need to talk.

“I’ve been working with Real Estate Connection for the past year and love the team. They provide me with qualified buyers and top lenders to work with. My business is growing, and I appreciate their partnership.”

Marissa Seloff, San Antonio, Texas