REC and Lending Tree Relationship – Pivot to Purchase

Real Estate Connection and LendingTree Team up to help lenders grow their purchase pipeline

As refinances dry-up, lenders will be looking for ways to grow their purchase pipeline and retain production volume.

Gaithersburg, MD – Real Estate Connection (REC), a fully managed lead service and real estate brokerage, has teamed up with LendingTree, a national provider of mortgage and financial leads, as a part of REC’s “Pivot to Purchase” program. This relationship provides lenders with a streamlined process to access LendingTree’s robust purchase lead marketplace and Real Estate Connections fully-managed real estate lead service. With more than half of LendingTree customers stating they don’t have a real estate agent, lenders can leverage REC’s robust engagement platform and the national team of real estate agents.

“We are very excited to welcome LendingTree to the REC Family of lead aggregators, for over a decade, they have served a great need in the marketplace and helped buyers connect with quality mortgage lenders. Our agents and transaction team are here ready to serve and look forward to this expanded relationship,” says Brian Coester, Real Estate Connection LLC, Chief Executive Officer. As refinances dry up and rates increase, lenders will be looking for ways to grow their pipeline. The Mortgage Bankers Association’s chief economist Michael Fratantoni forecasted 2022 mortgage purchase originations are expected to reach an all-time high of  $1.73 Trillion. Refinance transactions are forecasted to decline 62% to a total of $860 Billion.

The relationship between companies is timely as lenders look for ways to grow their pipeline. REC pairs buyer leads with a nationwide network of REC Real Estate Agents. All Real Estate Agents operate under a 2-year Virtual Desk Agreement that prevents buyer steering. All REC Real Estate Agents will engage with the buyer in accordance with the mortgage companies specific service level agreement and requirements. REC uses key performance metrics and scorecards to track and monitor buyer engagement, conversion, closing, and retention ratios.

About Real Estate Connection:
Real Estate Connection (REC) helps lenders/brokers and Real Estate Agents achieve a better real estate experience. REC specializes in lead generation, lead management, increasing transaction conversions, transaction management, and a host of other exciting reporting and business intelligence capabilities.

If you are looking to grow your lead capabilities, convert more transactions and inject a better real estate experience for your customers, we need to talk. Reach out to us today and schedule a free consultation! 

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